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Contact

The first step is a conversation.

Tell me what you’re trying to explain, and who needs to understand it. I’ll tell you what it could become.

What’s useful in a first message

No brief required. Even two or three sentences tells me whether I’m the right person for this.

  • What you're trying to explain

    A product, a process, a point of view — the thing that's hard to put into words.

  • Who needs to understand it

    Buyers, funders, new hires, regulators, partners — whoever has to act on it.

  • Where it would live

    A case study, a web page, a pitch deck, a report, an email sequence.

  • Who the experts are

    The people whose knowledge you'd want captured, and roughly how much time they can give.

Let’s start the conversation

When you send, your message opens ready to go, either in Gmail or in your own email app.

The first button opens Gmail in your browser with everything filled in. The second opens whichever email program your computer or phone uses.

No project yet? That’s a fine place to start.

A short conversation costs you nothing and usually clarifies more than a month of thinking about it alone.

The main button opens Gmail in your browser, addressed and ready to send. Prefer another email program? Use the second button.