Portfolio
A selection of recent projects and client work.
Copywriting

Circa Grill and Alehouse promotional letter
Circa Grill and Alehouse
Direct-mail letter welcoming new neighbors to West Seattle and inviting them to dinner at the local family-run restaurant, with a free dessert for first-time guests.
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Playing Store With Your Kids Today Can Turn Them Into Future Financial Wizards
Budget Brainiacs Blog
Campaign piece 1 of 5: a blog post showing parents how pretend play builds early money skills, with four simple activities that teach young children about earning, spending, and saving.
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Raise Financially Savvy Kids — Just PLAY!
Budget Brainiacs Online Ad
Campaign piece 2 of 5: a short online ad that invites parents to start money lessons as early as age three and offers the free parent ebook.
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Free Ebook Helps Your Kids Discover Real-Life Money Skills While Playing
Budget Brainiacs Landing Page
Campaign piece 3 of 5: the landing page behind the ad, making the case for early financial literacy and inviting parents to order the free ebook, 15 Ways to Teach Kids About Money.
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Here's the Free Ebook You Requested…
Budget Brainiacs Email Letter
Campaign piece 4 of 5: the follow-up email delivering the ebook, told in the voice of a banking executive and mother who built the community, and inviting new subscribers to join it.
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School won't teach your kids about money. Budget Brainiacs will.
Budget Brainiacs Email Sales Letter
Campaign piece 5 of 5: the sales letter that turns interest into membership — naming what school leaves out, showing how the club keeps kids coming back, and making the case for starting early.
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Better by design
Boeing Design for Environment brochure
Tri-fold brochure introducing engineers to Design for Environment — the seven environmental performance measures, what to design in and design out at each phase, and how to get involved.
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Design for Environment intranet site
Boeing Design for Environment
Web copy for Boeing's Design for Environment intranet — the program's online home for its toolkit, tip sheets, training, and environmental performance measures such as global emissions.
See the page →Global Communications

Global Comms Plan
SAP Concur
Developed a global communications plan to improve visibility and inform marketers about planned, in-progress, and delivered work on concur.com (39 global domains).

Digital Marketing Roadmap
SAP Concur
Created and managed the Digital Marketing Roadmap process that continues to reach over 200 customers. Integrated monthly project status from multiple teams into a presentation for reporting.

Team Training
SAP Concur
Produced and managed internal communications, such as the Digital Hub and the Project Management Hub (SharePoint web sites), email updates, training development, business reports, and videos.

Project Manager & Copyeditor
Amazon
Managed project and copyedited Amazon Canada's standard operating procedures (SOP) for industrial safety, and managed revision process from start to finish, including soliciting input from scientific subject matter experts.
Video Scripts and Publishing

Publisher & Project Manager
Microsoft
Published 200+ Azure Content & Learning (C&L) team-produced videos (animated and live action) to Microsoft Learn and social media.

Publishing Process Design
Microsoft
Established a new, comprehensive publishing process for a Creative Studio.

Video Direction
Microsoft
Directed 30+ Well-Architected Review (assessments) video projects so cloud customers could identify practical, customized approaches to setting up and managing their workloads on Azure.

Video Writing
Microsoft
Wrote and edited video scripts, suggested animation ideas, and reviewed storyboards and videos from external service provider. Edited captions provided by Rev.com. Used Frame.io, DevOps, and RedTiger to publish.
Technical Writing

Security & Fire Protection History
Boeing
Wrote a 20-year history of Boeing's security and fire protection organization to train new executives.

Crisis Response
Boeing
In the absence of an established company approach, developed standard crisis communication processes, training and documentation so U.S. communicators can quickly respond to media inquiries and inform employees in a disaster or crisis.

Green Team Starter Kit — Employee Environmental Engagement
Boeing
Built and managed the Boeing employee Green Team program. Provided oversight, mentoring and recognition for 40 cross-functional U.S. and international teams.
Articles

Everett seat teams stand up for the environment
Boeing News Now
Feature article on the Everett employees who built a waste-reduction program that keeps the wooden pallets and packaging from incoming airplane seats out of the landfill.
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Boeing Fire team plays critical role supporting flight tests
Boeing News Now
Feature article for Boeing News Now covering the Boeing Fire Department's flight-test support work, including a 787-9 Dreamliner maximum brake energy test at Edwards Air Force Base and AH-64 Apache testing in Buena Vista, Colorado.

Navigating threats
Boeing Frontiers
Feature article for Boeing Frontiers magazine on ThreatNavigator, a software tool developed by Boeing's Emergency Preparedness team to help responders, business continuity professionals, and business organizations protect employees and property during natural disasters and other crises.

Nose for safety
Boeing Frontiers
Feature article for Boeing Frontiers magazine on the 10th anniversary of the Boeing Explosive Detection K-9 Unit, profiling the handlers and rescue dogs who screen vehicles, aircraft, and special events to keep employees and company property safe.

Waste not: Team cuts shipping waste in 737 Propulsion Systems division
Boeing News Now
Feature article on the Propulsion Go Green team in Renton, Washington, whose reusable-packaging redesign for engine parts kept thousands of cubic feet of waste out of the landfill — and earned a Boeing Conservation Award.
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New central chiller facility operational in Everett
Boeing News Now
Feature article for Boeing News Now on the new central chiller facility in Everett, Washington — a state-of-the-art building supporting the 777X Composite Wing Center with modernized equipment, eight new chillers, and a 1,400-foot underground utilidor tunnel.

Goats, flowers and plows: Groundskeeping varies widely at Boeing
Boeing News Now
Feature article for Boeing News Now on how widely groundskeeping varies across Boeing sites — from a grazing herd of goats to plows and flower beds — and the beautification award the groundskeeping team earned for that work.
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Boeing's building boom safe for all involved
Boeing News Now
Feature article for Boeing News Now on the safety record behind Boeing's construction boom — more than 3 million hours worked across the Everett and St. Louis sites without a single lost-workday accident — and the practices that made it possible.
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